Loadout proprietary data is based on a survey which currently runs in 15 markets and is representative of the 16+ population of each market.

The survey contains over 200 questions, including subjects ranging from gaming & esports to food & drink.

The sections on gaming and esports allows us to build detailed profiles of players and viewers. These profiles can be crossed with data from different categories, allowing for both a broad & deep understanding of what’s important in the sector.